Privacy Policy

Last updated: April 2026

1. Introduction

Willow Ridge Lawn Care ("Willow Ridge," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at willowridgelawns.com, use our customer portal, request a quote, receive text messages from us, or use any of our lawn care services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Services.

2. Information We Collect

2.1 Information You Provide

We collect personal information that you voluntarily provide when you:

• Request a quote through our website or by phone
• Create a customer account
• Schedule or receive lawn care services
• Contact us by phone, email, or text message
• Opt in to receive text messages from us
• Submit a payment
• Leave a review or provide feedback

This information may include:

• Contact information: name, email address, phone number, and mailing/service address
• Property information: lot size, turf area measurements, gate codes, pet information, and service preferences
• Payment information: credit/debit card details (processed securely through our payment processor, Stripe — we do not store full card numbers on our servers)
• Account credentials: email and password used to access your customer portal
• Communications: the content of messages you send to us via email, text (SMS), phone, or our website
• SMS consent information: your opt-in status, consent timestamps, and message history related to our text messaging program

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Device information: browser type, operating system, device type, and screen resolution
• Usage data: pages visited, time spent on pages, click patterns, and referring URLs
• Location data: approximate location based on your IP address, and precise location if you choose to share it when requesting a quote
• Cookies and similar technologies: we use cookies and local storage to remember your preferences and improve your experience

2.3 Information from Third Parties

We may receive information from:

• Property measurement services: aerial/satellite-based property measurements to provide accurate quotes
• Payment processors: transaction confirmation and billing information from Stripe
• Telecommunications providers: caller identification when you call our business phone number

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: to provide, schedule, and manage your lawn care services
• Communications: to send you service confirmations, appointment reminders, completion notifications, and respond to your inquiries
• Text messaging: to send SMS messages you have opted in to receive, including quote-related messages, service notifications, scheduling updates, and promotional offers (see Section 5 for details)
• Billing and payments: to process payments, send invoices, and manage your account
• Quoting: to generate accurate service quotes based on your property information
• Service improvement: to analyze usage patterns, improve our website and services, and develop new features
• Customer support: to respond to your requests, questions, and feedback
• Legal compliance: to comply with applicable laws, regulations, and legal processes

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

• Service providers: we share information with trusted third-party service providers who assist us in operating our business, including payment processing (Stripe), text messaging delivery (Twilio), email delivery, property measurement services, and website hosting. These providers are contractually obligated to use your information only to provide services to us and to protect your data.
• Legal requirements: we may disclose your information if required by law, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: if Willow Ridge is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• With your consent: we may share your information in other ways if you give us explicit permission to do so.

We will never share your opted-in phone number or SMS consent data with third parties for their own marketing or advertising purposes.

5. SMS Communications and Data Sharing

Willow Ridge Lawn Care offers SMS communications to customers and prospects who opt in through our website quote form. By opting in, you agree to receive text messages related to your service, including quote delivery, appointment confirmations, reminders, and service completion notifications. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors supporting our services (such as our SMS platform provider) is permitted solely to deliver the messages you have consented to receive. All other categories of data sharing exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Text Messaging (SMS) Policy

Willow Ridge Lawn Care offers a text messaging program ("Willow Ridge Text Alerts") to communicate with customers and prospective customers. This section describes how we handle SMS communications.

6.1 How You Opt In

You opt in to receive text messages from us by checking the SMS consent checkbox during the online quote request process at willowridgelawns.com/quote. The checkbox is unchecked by default and is entirely optional — you can submit the quote form and receive service from Willow Ridge Lawns without consenting to text messages. SMS consent is never a condition of purchase or service. We do not collect SMS opt-ins through verbal phone agreements, missed calls, purchased lists, or any third-party sources.

6.2 Types of Messages

If you opt in, you may receive text messages related to:

• Quote requests and follow-ups
• Service scheduling confirmations and reminders
• Job completion notifications
• Billing and payment reminders
• Seasonal promotions and special offers
• Customer support communications

6.3 Message Frequency and Costs

Message frequency varies based on your service activity and interactions with us. You may receive approximately 2–10 messages per month depending on your service schedule and account activity. Standard message and data rates may apply depending on your mobile carrier and plan. Willow Ridge does not charge for text messages, but your carrier may.

6.4 Opting Out

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further texts will be sent. You may also contact us at info@willowridgelawns.com or call (240) 817-3473 to request removal from our text messaging program.

6.5 Help

For help with our text messaging program, reply HELP to any message, or contact us at info@willowridgelawns.com or (240) 817-3473.

6.6 SMS Data Protection

Your phone number and SMS opt-in consent are stored securely and are not shared with, sold to, or used by third parties for marketing purposes. SMS consent data (including phone numbers, opt-in status, and consent timestamps) is retained only for the purpose of delivering messages you have consented to receive and for compliance record-keeping.

7. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit using TLS/SSL
• Secure, encrypted storage of sensitive data
• PCI-compliant payment processing through Stripe (we never store full credit card numbers)
• Access controls limiting employee access to personal data on a need-to-know basis
• Regular security reviews and updates

While we take reasonable precautions to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Active customer data: retained for the duration of your customer relationship and for 3 years after your last service
• Quote/lead data: retained for up to 2 years if you do not become a customer
• SMS consent records: retained for 5 years after opt-out for compliance purposes
• Payment records: retained for 7 years as required by tax and accounting regulations

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you
• Correction: request that we correct inaccurate or incomplete information
• Deletion: request that we delete your personal data, subject to legal retention requirements
• Opt-out: opt out of marketing communications, including text messages, at any time
• Portability: request your data in a portable, machine-readable format

To exercise any of these rights, contact us at info@willowridgelawns.com. We will respond to your request within 30 days.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies (such as local storage) to enhance your browsing experience, remember your preferences, and analyze site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.

We use the following types of cookies:

• Essential cookies: required for the website to function properly (e.g., session management, authentication)
• Functional cookies: remember your preferences such as saved form data and language settings
• Analytics cookies: help us understand how visitors interact with our website so we can improve it

11. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately and we will take steps to delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or a prominent notice on our website.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: info@willowridgelawns.com
• Phone: (240) 817-3473
• Mailing address: Willow Ridge Lawn Care, Odenton, MD 21113